Have We Reached Peak Wellness?

The authors featured think so (or, at least, maybe). Google the phrase "peak wellness", and you'll see much more backlash to the movement that I whole-heartedly bought into about 4 years ago.

Photo via Alive Magazine, August 2016

Photo via Alive Magazine, August 2016

Fact is, wellness was sexy then. It's still sexy today, if also annoying. In the past few years of keeping crystals on the coffee table and multiple meditation apps in my iPhone, I have learned that no amount of New Age therapy found on the internet will fill my heart's Swiss cheese holes. A balance of exercise, good food, better wine, dancing, and Christ go where sage sticks and Reiki could not possibly tread. That doesn't mean I don't love the smell of sage or the way the light hits a hunk of rose quartz. It doesn't mean that those with celiac disease should not avoid bread. But maybe, in these last few months of green juice-fed hysteria, we have been sold a false promise. Time (and Goop's bottom line) will tell.

"How Wellness Became an Epidemic" by Amy LaRocca
One of the things that's difficult to reconcile in the wellness world is that creeping paranoia is welcome--what are you eating? What are you putting on your skin?--yet there's an untroubled faith in so much of the cure. A loaf of bread may be considered toxic, but a willingness to plunge into the largely unregulated world of vitamins and supplements is a given.

"Dear Gwyneth Paltrow, We're Not Fucking With You, We're Correcting You, XOXO, Science" by Jennifer Gunter, MD
You have the gall to tell people like me that we better bring our A game when you bring ghosts and magic to the table. Literally. You promote a ghost whisperer and crystals and of course jade eggs that one recharges with energy from the moon. Really, a dude who talks with ghosts, Naturopaths, and a jade eggthusiast who has a certification from the school she founded is on your A squad?

"We Definitely Reached Peak Wellness in 2016" by Marina Esmeraldo
And really, is there anything worse than being (whisper) fat? Is wellness just Weight Watchers given a holier-than-thou image update? Underneath the green juices and the soul-cycle and the #fitspo lurks the pervading idea that for women to be thin is to be happy. Perhaps unsurprisingly the most lucrative sectors within wellness are Beauty & Anti-Aging ($999 bil.) followed by Healthy Eating, Nutrition, & Weight Loss ($648 bil). So products and services selling youth and thinness. How depressing.